Post by account_disabled on Oct 26, 2023 0:59:48 GMT -6
You already know good naming practices, but they are not the only factor worth following when creating the name of your brand and products. The consistency of names with the identity, mission and vision of the brand should also be taken into account . Every brand should ask itself how it wants to be perceived, what emotions it wants to evoke.
What values it will represent . It is important to take into account both the previously mentioned brand identity and the specificity of the target phone number list group. Ideally, all these elements are consistent. Such an analysis of the brand and the consumers to whom it will direct its assortment helps to choose the direction of naming and all subsequent communication.
For example: whether to choose a name that sounds professional or tongue-in-cheek. You can easily notice this pattern around you. In the insurance industry, you will find strong, serious names such as Generali, Allianz and Uniqa. But when buying products for your four-legged pet, you can choose from the brands Psyjaciele, Syta Micha or Lata Kita.
What values it will represent . It is important to take into account both the previously mentioned brand identity and the specificity of the target phone number list group. Ideally, all these elements are consistent. Such an analysis of the brand and the consumers to whom it will direct its assortment helps to choose the direction of naming and all subsequent communication.
For example: whether to choose a name that sounds professional or tongue-in-cheek. You can easily notice this pattern around you. In the insurance industry, you will find strong, serious names such as Generali, Allianz and Uniqa. But when buying products for your four-legged pet, you can choose from the brands Psyjaciele, Syta Micha or Lata Kita.