Post by account_disabled on Mar 11, 2024 22:40:13 GMT -6
Google Ads and Paid Ads From a paid ads perspective, researching these head keywords is expensive and probably not very effective. Even if you pay to have your ads on Google rank for the search term "smartphone", who clicks on your ad. Do they want to buy a smartphone? Are they looking for news on upcoming smartphones? Are they looking for accessories? The search term in this case is so vague, that it would be fair to assume that a large number of people clicking on your ad will be irrelevant, and therefore you will pay for an expensive click that will not lead to a conversion.
This is where long-tail keywords come into play. Example of UAE Phone Number long-tail keywords BlogImage_wp_parole_chiave_seo_sea_680x280 The head keywords, i.e. those made up of 1/2 words, are indicated in orange. In this example "Hotel" and "Hotel Roma". In green instead you can see the long-tail keywords: "Hotel in Rome near the station". As you can see, the search intent of users using this wording is much more specific. This type of search represents 70% of online searches! Not only is the volume high, but because there is much less competition.
It will be much easier for your organic SERP ranking to be higher, cheaper, and most importantly, much more relevant to users. So, depending on the type of products you sell, it certainly makes sense to also focus on long-term keywords. For example, if you sell phone cases, you should choose keywords like "Samsung Galaxy S9 smartphone case" rather than "smartphone cases." seo ranking checklist How do you find the right long-tail keywords? The first step to finding the right keywords is to step into.
This is where long-tail keywords come into play. Example of UAE Phone Number long-tail keywords BlogImage_wp_parole_chiave_seo_sea_680x280 The head keywords, i.e. those made up of 1/2 words, are indicated in orange. In this example "Hotel" and "Hotel Roma". In green instead you can see the long-tail keywords: "Hotel in Rome near the station". As you can see, the search intent of users using this wording is much more specific. This type of search represents 70% of online searches! Not only is the volume high, but because there is much less competition.
It will be much easier for your organic SERP ranking to be higher, cheaper, and most importantly, much more relevant to users. So, depending on the type of products you sell, it certainly makes sense to also focus on long-term keywords. For example, if you sell phone cases, you should choose keywords like "Samsung Galaxy S9 smartphone case" rather than "smartphone cases." seo ranking checklist How do you find the right long-tail keywords? The first step to finding the right keywords is to step into.