Post by account_disabled on Mar 8, 2024 21:03:27 GMT -6
Having a Content Marketing strategy has become essential for B2B companies. The reason is that two thirds of a typical buyer's decision-making process takes place online, while 9 out of 10 buyers declare that the information collected on the Internet has a medium-high impact on the purchasing decision (source: SiriusDecisions). In other words, before contacting a seller or asking for a proposal, purchase decision makers consult documents and texts online that can guide them, trying to identify the solution to their specific need, or at least to get a clearer idea.
Intercepting these potential customers and thus enhancing Germany Phone Number lead generation should be a goal for all marketers. Despite this, there are few companies that have an effective Content Marketing strategy, which is aimed at publishing content that is truly relevant to its audience and capable of obtaining the visibility necessary to reach prospects. In reality, many marketers still have doubts about the real effectiveness of this technique and for this reason they dedicate little resources and attention to it. Content Marketing in the ICT market Here are four guidelines to keep in mind for an effective Content Marketing strategy in the ICT market. 1. Content quality is synonymous with leadership To be able to emerge from the background noise of the internet and the market, you need high-quality content focused on specific themes.
We must aim to offer in-depth analysis, complete articles of adequate length: it is not true that only "hit and run" posts are successful on the Internet, on the contrary. The topics must be chosen based on the real needs of readers, with the aim of solving their problems. Furthermore, the relevance of the contents is much more important than the quantity. According to Edelman's 2018 Trends: B2B Marketing study, “High-quality content builds respect and trust for B2B brands and has a significant impact on C-Levels' decision to request a sales proposal, thus contributing to sales success.” 2. Stories, not products Companies should not talk about their products and their characteristics, but tell stories that manage to involve buyers on a more emotional level.
Intercepting these potential customers and thus enhancing Germany Phone Number lead generation should be a goal for all marketers. Despite this, there are few companies that have an effective Content Marketing strategy, which is aimed at publishing content that is truly relevant to its audience and capable of obtaining the visibility necessary to reach prospects. In reality, many marketers still have doubts about the real effectiveness of this technique and for this reason they dedicate little resources and attention to it. Content Marketing in the ICT market Here are four guidelines to keep in mind for an effective Content Marketing strategy in the ICT market. 1. Content quality is synonymous with leadership To be able to emerge from the background noise of the internet and the market, you need high-quality content focused on specific themes.
We must aim to offer in-depth analysis, complete articles of adequate length: it is not true that only "hit and run" posts are successful on the Internet, on the contrary. The topics must be chosen based on the real needs of readers, with the aim of solving their problems. Furthermore, the relevance of the contents is much more important than the quantity. According to Edelman's 2018 Trends: B2B Marketing study, “High-quality content builds respect and trust for B2B brands and has a significant impact on C-Levels' decision to request a sales proposal, thus contributing to sales success.” 2. Stories, not products Companies should not talk about their products and their characteristics, but tell stories that manage to involve buyers on a more emotional level.